My story

Hi! I'm Jen.

I'm a huge advocate for making sure our dogs receive the absolute best when it comes to nutrition. My journey into canine nutrition began shortly after my beloved Golden Retriever, Bentley, was diagnosed with cancer. Bentley was my first dog and still holds a huge part of my heart. This business is dedicated to him and the time and energy I invest are in his honor.

I was devastated by Bentley’s diagnosis and scrambled to find the best nutrition information to support his health. Unfortunately, the information I found was often contradictory and confusing, making it hard to determine what was truly beneficial. This experience drove me to delve deeper into the science of canine nutrition, and I learned that it’s not as simple as other professionals may claim. I began to realize that I was not alone in this confusing journey and I passionately began to educate people on what I’d learned. I had taken classes on how to formulate a proper complete and balanced diet for my new puppy, Hudson, and I quickly started having more people asking me to formulate recipes for their dogs, as well. Something that turned into me giving advice to clients became a full blown nutrition business!

My dedication is to you and your dog. I ensure that the nutrition services I provide is not only backed by science but also truly complete and balanced, grounded in solid science and tailored to your dog’s unique needs.

I look forward to embarking on this wonderful and educational journey with you and your canine companion!

Jen Kretz LVT, CVT, Cert. CN